Privacy Policy

Introduction

This privacy policy describes how Goodselite collects, uses, and protects your personal information when you use our energy efficiency consulting services and equipment recommendation services.

Information We Collect

We collect various types of information to provide and improve our energy efficiency consulting services. The data we collect includes:

Personal Information

Personal information includes your name, email address, phone number, physical address, company name (if applicable), and any other information you voluntarily provide when requesting consulting services, submitting inquiries about energy-efficient equipment, or contacting us through our website.

Technical Information

Technical information includes your IP address, browser type and version, device type, operating system, referring website addresses, pages visited on our site, time and date of visits, and other technical data collected automatically through cookies and similar technologies.

Behavioral Information

Behavioral information includes how you interact with our website, which pages you view, how long you spend on pages, click patterns, search queries, and preferences you express through your use of our services.

Consulting Information

Consulting information includes details about your energy efficiency needs, equipment requirements, energy consumption patterns, facility information, and any other data you provide during consultations or service requests.

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

We use your information to provide energy efficiency consulting services, respond to your inquiries about energy-efficient equipment, deliver recommendations tailored to your specific needs, and communicate with you regarding your service requests.

Website Improvement

We analyze usage patterns and technical data to improve our website functionality, user experience, and content relevance.

Marketing and Communications

With your consent, we may use your contact information to send you updates about energy efficiency solutions, promotional materials, newsletters, and information about our services. You can opt-out of marketing communications at any time.

Analytics and Research

We use aggregated and anonymized data for analytics purposes, market research, and to understand trends in energy efficiency consulting.

Legal Compliance

We may use your information to comply with legal obligations, respond to legal requests, protect our rights, and ensure the security of our services.

Legal Basis for Data Processing

We process your personal data based on the following legal grounds under GDPR and other applicable data protection regulations:

Consent

When you provide explicit consent, such as subscribing to newsletters or accepting cookies, we process your data based on your consent. You can withdraw your consent at any time.

Contract Performance

We process data necessary to perform our consulting services and fulfill contractual obligations with you.

Legitimate Interests

We process data for our legitimate business interests, such as website security, fraud prevention, service improvement, and direct marketing (where permitted by law). We ensure that our interests do not override your fundamental rights and freedoms.

Legal Obligation

We process data when required by law, such as tax obligations, regulatory compliance, or responding to legal requests.

Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We share information with trusted service providers who assist us in delivering our consulting services, operating our website, conducting analytics, and managing communications. These providers are contractually obligated to protect your data and use it only for specified purposes.

Third-Party Services

We use third-party services that may collect and process your data, including:

  • Google Analytics - We use Google Analytics to analyze website usage and visitor behavior. Google Analytics collects information such as page views, session duration, and user interactions. For more information, see Google's Privacy Policy at https://policies.google.com/privacy
  • Google Ads Conversion Tracking - We use Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns. This service uses cookies to track conversions and ad interactions.
  • Google Ads Remarketing - We may use Google Ads Remarketing to show you relevant advertisements based on your previous visits to our website. You can opt-out of personalized advertising through Google Ads Settings.
  • Google Maps API - We use Google Maps API to display location information. Google may collect location data when you interact with maps on our website.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users or others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS protocols
  • Secure storage of data with access controls
  • Regular security assessments and updates
  • Employee training on data protection
  • Limited access to personal data on a need-to-know basis

While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

Your Rights

Under GDPR and other applicable data protection laws, you have the following rights regarding your personal data:

Right of Access

You have the right to request access to your personal data and receive a copy of the information we hold about you.

Right to Rectification

You have the right to request correction of inaccurate or incomplete personal data.

Right to Erasure

You have the right to request deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or when you withdraw consent.

Right to Restrict Processing

You have the right to request restriction of processing of your personal data in certain circumstances.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and transmit it to another controller.

Right to Object

You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

When processing is based on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before withdrawal.

To exercise any of these rights, please contact us at support@goodselite.world or call +1 (501) 261-5055. We will respond to your request within 30 days.

International Data Transfers

Your personal data may be transferred to and processed in countries outside your country of residence, including the United States. These countries may have different data protection laws than your country.

When transferring data internationally, we ensure adequate protection through appropriate safeguards, such as standard contractual clauses approved by relevant data protection authorities, or other mechanisms recognized by applicable law.

Third-party services we use, such as Google Analytics and Google Ads, may transfer your data to servers located in different countries. These services have their own data transfer mechanisms and privacy policies.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.

Retention Criteria

The retention period depends on:

  • The nature of the data and the purpose for which it was collected
  • Legal and regulatory requirements
  • Contractual obligations
  • The need to resolve disputes or enforce agreements

Specific Retention Periods

Consulting service data is retained for 7 years after the completion of services or termination of the relationship, as required for business and legal purposes.

Marketing and communication data is retained until you opt-out or withdraw consent, after which it is deleted within 30 days.

Analytics data is typically retained for 26 months, after which it is automatically deleted or anonymized.

Data required for legal compliance may be retained longer as mandated by applicable laws.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children without appropriate parental consent.

If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us immediately.

Use of Third-Party Services

We use various third-party services that may collect and process your data. These services have their own privacy policies and terms of service:

Google Analytics

Google Analytics helps us understand how visitors use our website by collecting information such as page views, session duration, bounce rates, and user interactions. Google Analytics uses cookies and similar technologies. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking

Google Ads Conversion Tracking allows us to measure the effectiveness of our advertising campaigns by tracking when users complete actions after clicking our ads. This service uses conversion cookies.

Google Ads Remarketing

Google Ads Remarketing enables us to show relevant advertisements to users who have previously visited our website. This service uses remarketing cookies to display ads on Google partner websites.

Google Maps API

Google Maps API is used to display interactive maps and location information on our website. Google may collect location data and usage information when you interact with maps.

For more information about how these services handle your data, please review their respective privacy policies:

Cookies

We use cookies and similar technologies on our website to enhance your browsing experience, analyze website usage, and support our advertising efforts. For detailed information about our use of cookies, please see our Cookies Policy.

Policy Updates

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:

  • Posting a prominent notice on our website
  • Sending an email to the address we have on file (if applicable)
  • Updating the "Last Updated" date at the top of this policy

Your continued use of our services after such changes constitutes acceptance of the updated privacy policy. We encourage you to review this policy periodically.

This privacy policy was last updated on .

Contact Us

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

Email: support@goodselite.world
Phone: +1 (501) 261-5055
Address: 14910 Arch Street Pike, Little Rock, AR 72206, USA

If you are located in the European Economic Area and wish to contact our data protection officer or file a complaint with a supervisory authority, please let us know and we will provide appropriate contact information.